Built a Predictive Model to Optimize Digital Spend & Boost Marketing ROI

Designed and built an algorithm to help customers optimize bids to maximize return on ad spend by leveraging advanced statistical modeling and machine learning.

Domain: Artificial Intelligence 

The ultimate goal of the client was to help its customers maximize the returns (ROI) on their marketing spend. Our predictive ML model has made it possible to analyze historical and live data from various customer touch-points to enhance the effectiveness of future marketing campaigns.

  • Reduction in unnecessary ad spend by ensuring only the minimum amount necessary is spent to reach the defined marketing goals
  • Drive business profitsby identifying minute bidding inefficiencies and optimising click-through rates
  • Improved customer satisfaction by providing the end-customers better visibility and control of their marketing spend

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