Are you ready to unleash your inner coding genius? Well, it’s time to dive into the world of server-side scripting languages!

Think of server-side scripting languages as the engine that powers your website. They’re the behind-the-scenes wizards that bring your code to life and make your website interactive, scalable, and secure. And the best part? With the right tools and a bit of know-how, you can master server-side scripting languages and create web applications that are powerful, efficient, and totally customizable.

Server-side scripting languages handle all the heavy lifting, from processing user input to communicating with databases, all while keeping your site secure and protected from hackers. In this post, we’ll explore the basics of server-side scripting languages, their advantages and popular uses, as well as best practices for making the most of your server-side scripting tools. Are you ready to get your code on? Let’s dive in!

What is Server-Side Scripting Language?

A server-side scripting language is a programming language that runs on the server-side of a web application, as opposed to the client-side (i.e., the web browser). Server-side scripting languages are used to generate dynamic web pages, interact with databases, handle user authentication, and perform other tasks that require server-side processing.

Examples of popular server-side scripting languages include PHP, Python, Ruby, Java, and Node.js. These languages are typically executed by a web server, such as Apache or Nginx, which processes the code and generates HTML or other content to be sent to the client’s browser.

Server-side scripting languages are essential for creating complex web applications that require real-time updates, advanced data processing, and user authentication. They allow developers to create dynamic, interactive websites that are responsive and secure.

The Vital Role of Server-Side Scripting Languages in Modern Web Development

Web development is an ever-evolving field, with new technologies and tools emerging every day. In this constantly changing landscape, server-side scripting languages have remained a vital component of modern web development. They are the powerhouse behind web applications, allowing developers to create dynamic, interactive, and responsive websites that can handle complex data processing and user authentication.

Server-side scripting languages run on the server, enabling developers to control and process data in a secure and controlled environment. This means that sensitive data, such as user passwords and personal information, can be kept safe from prying eyes. It also means that web applications can handle multiple users simultaneously, ensuring that everyone gets the same seamless experience.

One of the main advantages of server-side scripting languages is their ability to generate dynamic content. They allow developers to create web pages that are customized for each user, based on their interactions and preferences. For example, an e-commerce site can generate product recommendations based on a user’s past purchases, or a news site can display articles based on a user’s interests.

Server-side scripting languages also allow for real-time updates, enabling developers to create web applications that are always up-to-date and responsive. They can be used to create real-time chat applications, live sports scores, or stock market updates, providing users with a constantly evolving experience.

In short, server-side scripting languages are essential for creating modern web applications that are dynamic, interactive, and secure. They provide developers with the tools they need to create innovative and engaging websites that can handle complex data processing and user authentication. So, if you’re a web developer, mastering server-side scripting languages is a must!

Differences Between Server-Side Scripting and Client-Side Scripting

FeaturesServer Side ScriptingClient Side Scripting
Primary FeatureServer-side scripting’s primary function is to manipulate and grant access to the requested database, allowing developers to process and manipulate data on the server-side. This scripting language acts as the middleman between the server and the client-side, handling requests and generating dynamic content for the end-user.On the other hand, client-side scripting’s main purpose is to give the requested output directly to the end-user, enhancing the user experience with interactive features and real-time validation. By executing code locally on the user’s machine, client-side scripting allows developers to provide a responsive and engaging experience for users.
UsesServer-side scripting is employed at the backend, where the source code is not visible or concealed from the client side. This ensures that the sensitive code remains secure and inaccessible to the user.
Client-side scripting, on the other hand, is utilized at the front-end, visible to users through the browser. This allows developers to create engaging and interactive user experiences with real-time validation and dynamic content. However, this also means that the code is visible to the user and can potentially be manipulated or exploited.
ExecutionServer-side scripting executes on the web server, enabling developers to process and manipulate data on the server-side before serving the output to the user’s browser.Client-side scripting, on the other hand, executes on the remote computer system, processing data on the user’s browser to create a responsive and engaging user experience.
ProcessingData processing and manipulationUser interaction and validation
Examples of languagesPHP, Python, Ruby, Java, etc.JavaScript
SecurityMore secureLess secure
Dynamic ContentEasier to generateLimited functionality
ImpactUsing this approach could potentially alleviate the burden on servers.It enables the efficient customization of web pages and the creation of dynamic websites.
SecurityWorking on a web app using server side scripting provides a higher level of security.It is considered less secure than server-side scripting as the code is accessible to the client.
Code AllowanceThis feature allows the backend developer to conceal the source code from the user. The written code is only provided to the user after their requirements have been confirmed.

Types of Server-Side Scripting Languages

Let’s break through some of the most popular server-side scripting languages that you can use to create stunning web applications.

  • PHP 

Probably the most popular server-side scripting language out there, PHP is an open-source scripting language that is easy to learn and widely supported by most web servers. It has a vast community of developers and offers a range of features that make it ideal for web development. With PHP, you can create dynamic websites, develop e-commerce applications, and build web-based software.

  • Python

This is a versatile language that can be used for a range of applications, including web development. Python has a simple syntax and is relatively easy to learn. It is widely used for server-side scripting and web application development, and its popularity is growing rapidly. With Python, you can develop complex web applications, create content management systems, and build APIs.

  • Ruby 

This is another popular server-side scripting language that has gained significant popularity over the years. Ruby is a high-level programming language that is easy to read and write, making it an excellent choice for beginners. It has a range of frameworks like Ruby on Rails, which makes it easy to create web applications quickly. With Ruby, you can build web applications, create dynamic websites, and develop web-based software.

  • Node.js 

Unlike the other languages on this list, Node.js is not a programming language but a runtime environment for executing JavaScript code. It’s widely used for server-side scripting and can be used to build web applications, command-line tools, and APIs. With Node.js, you can take advantage of the many benefits of JavaScript, such as its speed, versatility, and ease of use.

  • Java 

Java is a robust programming language that is widely used for developing web applications. It’s object-oriented and can be used to develop everything from simple websites to complex enterprise-level applications. Java is highly scalable, making it an excellent choice for large-scale projects.

Applications Of Server Side Scripting Language

Server-side scripting languages are a vital tool for web developers, enabling them to create dynamic and interactive web applications that provide a personalized user experience. Here are some popular uses of server-side scripting languages:

  • Database Interaction 

Want to retrieve or update data dynamically? Server-side scripting languages such as PHP, Python, and Ruby have got your back. These languages allow developers to query databases with ease, retrieve and manipulate data, and create dynamic web pages.

  • User Authentication 

Server-side scripting languages are like the gatekeepers of your website, ensuring that only authorized users have access to specific pages or features. With server-side scripting languages, developers can authenticate users, verify their roles, and restrict access accordingly.

  • Form Processing 

Nobody wants to fill in a form only to be told that their information is invalid or incomplete. That’s where server-side scripting languages come in – they allow developers to validate user input, sanitize data, and store it securely in a database. This ensures that the data is accurate, consistent, and easily accessible.

  • Content Management Systems 

Creating and managing website content can be daunting, but server-side scripting languages have made it easy. With CMS platforms such as WordPress, Joomla, and Drupal built on server-side scripting languages, users can create, edit, and publish content on their websites with ease.

  • E-Commerce 

Online shopping has never been easier thanks to server-side scripting languages. Developers can use these languages to create e-commerce websites that enable users to buy and sell products online. They can integrate payment gateways, manage inventory, and process orders, making online shopping a breeze for customers.

  • Web Services 

Server-side scripting languages are not just limited to web pages. They can also be used to create web services. Developers can create RESTful APIs that allow different systems to communicate with each other, ensuring seamless communication between applications.

Advantages of Server-Side Scripting Languages

Now you know server side scripting languages offer a range of advantages that can make your life easier and your web applications more powerful? Shall we deep dive into some of the key advantages of server-side scripting languages.

  • Dynamic Web Pages 

With server-side scripting languages, you can create dynamic web pages that respond to user input, database queries, or other factors. This means you can create web applications that are more responsive and adapt to user needs. Plus, who doesn’t love a website that’s more fun and interactive?

  • Improved Security

Security is always a top priority for web developers, and server-side scripting languages offer a range of tools to help you protect your web applications. By allowing the server to handle sensitive information and prevent it from being accessed by unauthorized users, you can rest easy knowing your user data is safe.

  • Easy Database Integration 

Server-side scripting languages like PHP and Python make it easy to integrate with databases, which is essential for web applications that require a lot of data processing. This means you can store and retrieve data from your web applications with ease, making it easier to manage and analyze your data.

  • Versatility 

Server-side scripting languages are versatile and can be used for a wide range of web applications, from simple websites to complex software. They can also be used with different frameworks and libraries to create customized web applications that meet specific business needs. This means you have more options to choose from when creating your web applications.

  • Cross-Platform Compatibility 

Server-side scripting languages like PHP and Python can run on different operating systems and web servers, making it easier to create web applications that can be accessed from anywhere in the world. This means you can reach a wider audience and offer your web applications to more people.

Challenges of Using Server-Side Scripting Languages

Server-side scripting languages offer many benefits, they also come with some challenges that you should be aware of. We will unlock some of the challenges of using server-side scripting languages.

  • Learning Curve 

The first challenge of using server-side scripting languages is the learning curve. If you’re not familiar with the language, it may take some time to get up to speed. However, once you’ve learned the language, you’ll be able to create dynamic web pages and applications.

  • Debugging 

Debugging server-side scripts can be challenging because you can’t see what’s happening on the server. You may need to rely on logging or other debugging tools to identify and fix errors.

  • Scalability 

Scalability is another challenge when it comes to server-side scripting languages. As your web application grows, you may need to optimize your code or consider using a different server-side scripting language to handle larger amounts of traffic.

  • Security 

Security is always a concern when working with server-side scripting languages. You need to ensure that your code is secure and that your server is protected from attacks.

Best Practices for Server-Side Scripting Languages

When it comes to developing efficient, secure, and scalable applications, following best practices is essential. Here are some creative and friendly best practices for server-side scripting languages:

  • Write Clean and Organized Code

Your code should not only be functional but also easy to understand and maintain. Writing clean and organized code can help you avoid errors, save time, and make your code more readable.

  • Validate User Input

Preventing malicious code from being injected into your application is crucial. Always validate user input and use regular expressions and other techniques to ensure that user input meets your application’s requirements.

  • Use a Templating Engine

A templating engine separates your application’s logic from the presentation layer, making it easier to maintain, modular, and reusable. This approach can improve the development process and help you develop dynamic applications more efficiently.

  • Implement Caching

Caching is a technique that stores frequently accessed data in memory, reducing the time it takes to fetch data from the server. By implementing caching, you can significantly improve your application’s performance and user experience.

  • Follow Security Best Practices

Keeping your application secure should be a top priority. Follow security best practices such as using secure authentication and authorization methods, encrypting sensitive data, and keeping your software up-to-date with security patches.

  • Optimize Your Code

Optimizing your code can improve your application’s efficiency and reduce its load time. Minimize the use of loops, reduce unnecessary code, and optimize your database queries to make your code more efficient.

  • Test Your Code Thoroughly

Thoroughly testing your code is essential to ensure its functionality and catch errors early in the development process. Use automated testing tools and manual testing to ensure that your code is free of bugs and runs smoothly.


Server-side scripting languages are the unsung heroes of the internet. They are the ones responsible for powering the dynamic websites and web applications that we use every day. Without them, the internet would be a pretty static and boring place.

So let’s give a big round of applause to languages like PHP, Ruby, Python, and Node.js for their tireless efforts in making the internet a more exciting and interactive place. They may not be as flashy as front-end languages like JavaScript, but they are just as important in their own way.

And let’s not forget the developers who work with these languages day in and day out. They are the ones who bring these languages to life and make the magic happen behind the scenes.

When it comes to developing server-side scripting languages, Veltris is a true champion. Our developers are like wizards, conjuring up amazing applications and websites with ease. We know the ins and outs of languages like PHP, Ruby, Python, and Node.js like the back of their hands, and We’re always eager to take on a new challenge.

We don’t just build cookie-cutter applications. Also take the time to understand their clients’ needs and come up with truly unique solutions that stand out from the crowd. Whether it’s a complex e-commerce platform or a simple blogging site, they bring a fresh perspective and a touch of magic to everything they do.

So if you’re looking for a team of server-side scripting language developers who can bring your wildest ideas to life, look no further than Veltris. Let us craft a mastering application for you! Connect with us today!

Test Driven Development: Building Robust & Reliable Software Test Driven Development: Building Robust & Reliable Software

Are you tired of constantly debugging your code and feeling like you’re wasting valuable time fixing errors? Well, have no fear because Test Driven Development (TDD) is here to revolutionize the way you approach software development!

In this blog post, we’re going to take a friendly and accessible dive into the wonderful world of TDD. We’ll explore the basics of TDD, the benefits of using it in your development process, and practical tips for implementing it in your workflow. Whether you’re a seasoned developer or just starting out, we believe that TDD can greatly improve the quality of your code, reduce development time, and ultimately lead to a better user experience. So, grab a cup of coffee, sit back, and let’s explore the exciting world of Test Driven Development together!

What is Test Driven Development?

Test Driven Development (TDD) is a software development approach in which tests are written before the actual code is written. In this approach, developers start by writing a test that defines the functionality they want to implement. Once the test is written, they then write the code that passes the test. This process is repeated multiple times for each new feature or piece of functionality.

The goal of TDD is to ensure that the code is thoroughly tested and that all requirements are met. By writing tests first, developers can identify potential issues and bugs early in the development process. This allows them to fix issues before they become more difficult and expensive to resolve.

TDD also encourages developers to write modular, reusable code that is easier to maintain and modify in the future. By focusing on testing and requirements early on, developers can create high-quality, reliable software that meets the needs of users and stakeholders.

Benefits of Test-Driven Development

Test Driven Development (TDD) is not only a smart development approach, but it also has some pretty cool benefits that you might not know about. Let us check them out now!

Quality code 

TDD ensures that code is thoroughly tested, which means fewer bugs and higher-quality software. It’s like putting your code through a rigorous workout routine to make sure it’s strong and healthy.

Faster feedback 

With TDD, you get immediate feedback on whether your code is working or not. It’s like having a personal trainer watching your every move and telling you if you’re doing the exercise correctly.

Increased Confidence 

By writing tests before code, you have a clear understanding of what the code should do. This boosts your confidence in the software and reduces the risk of unexpected issues arising. It’s like having a map before you start a long journey.

Maintenance made easy

 TDD encourages developers to write modular, reusable code, making it easier to maintain and modify the software in the future. 


TDD can help reduce the cost of software development by catching issues early in the development process. This means less time and resources are required to fix problems later on. 

Steps of Test Driven Development

The three steps of Test Driven Development (TDD) are often referred to as “Red, Green, Refactor”. Let’s break it down:


Write a failing test – In this step, you get to play the role of the problem solver! You write a test that checks for the desired functionality but currently fails because the code to implement it hasn’t been written yet. It’s like being the detective who has to figure out the clues to solve a mystery!


Write the minimum code required to pass the test – This step is where the magic happens! You get to be the wizard who writes the minimum amount of code needed to make the failing test pass. Once the test passes, the code is said to be “green” because it now meets the requirements. It’s like being the superhero who saves the day!


Improve the code – This step is all about making the code better and more efficient. You get to be the artist who takes a blank canvas and turns it into a masterpiece! Refactoring may include improving variable names, removing duplicate code, and making the code more modular. The result is code that is easier to read and maintain, and it’s like having a well-organized closet where everything is easy to find!

These steps are repeated in a cycle, with new tests added and the code continually refactored to improve quality and functionality. By following this process, you can create software that is well-tested, maintainable and meets the needs of users and stakeholders. So, put on your detective hat, wizard robe, and artist’s smock, and let’s get started with TDD!

Test Driven Development Implementation

Shall we embark on a journey to explore the wonderful world of Test Driven Development (TDD)? Let’s dive into it!

  • Adding a test

The journey starts by crafting a test that gets a green signal only when the feature’s requirements are fulfilled to the tee. The developer unearths these requirements by curiously probing into use cases and user stories. With test-driven development, the developer gets to put the focus on fulfilling the requirements before they even start writing the code. This approach stands in stark contrast to the conventional practice, where unit tests are an afterthought, and only written once the code has been created.

  • Deploy all Tests

It’s time to put on the testing hat and run all the tests! When a new test fails for the right reasons, it confirms the need for new code to implement the desired feature. This step is crucial as it validates the effectiveness of the test harness. It also eliminates any doubts about the new test being faulty and passing regardless of its intended purpose. In short, a failing test is a good sign, and we should welcome it with open arms!

  • Basic code for test

Write the most basic code that can successfully pass the new test, even if it is not elegant or efficient. It is acceptable to write hard-to-read or poorly-structured code, as long as it can fulfill the test requirement. Keep in mind that the code will be improved in Step 5. Do not include any extra code that goes beyond what is necessary to pass the current test.

  • All tests are expected to pass now

In the world of coding, failure is not an option, but rather an opportunity to refine and perfect. Any code that doesn’t meet the test requirements must undergo a series of revisions until it passes with flying colors. This meticulous process ensures that the new code not only meets the standards but also maintains the integrity of the existing features.

  • Refactoring

The code has been refactored to improve its readability and maintainability. As part of the refactoring process, hard-coded test data has been eliminated. To verify that existing functionality is not compromised, it is recommended to run the test suite after each refactoring iteration.

Refactoring involves various techniques such as relocating code to its most suitable place, removing redundant code, using self-explanatory names, breaking down large methods into smaller ones, and rearranging class inheritance hierarchies. These changes help to enhance the code quality and make it easier to maintain and modify in the future.

Frameworks and Tools used in TDD

Let us take a look at some of the most popular tools and frameworks used in Test Driven Development (TDD)!

  • Jest 

Jest is a JavaScript testing framework that is perfect for TDD. Jest has a playful and fun personality, making testing feel like a game. It comes with built-in support for test-driven development and provides a wide range of features for writing tests.

  • Pytest 

Pytest is a Python testing framework that is very popular with developers. Pytest has a whimsical and creative feel to it, with its bright colors and fun icons. It supports TDD, and it is easy to use and customize.

  • RSpec 

RSpec is a Ruby testing framework that is perfect for TDD. RSpec has a quirky personality and is known for its creative language and humor. It is designed to make testing more enjoyable and productive, with features like easy-to-read output and flexible test syntax.

  • Testim

This is a cloud-based testing automation platform that is ideal for TDD. Testim has a friendly and upbeat tone, making it easy to use and fun to work with. It supports a wide range of frameworks and languages, and it has features like intelligent test maintenance and visual test editing.

  • Cucumber

Cucumber is a tool that uses a behavior-driven development (BDD) approach to testing. Cucumber has a fun and playful tone, with features like “Gherkin” syntax and quirky error messages. It is designed to make testing more collaborative and enjoyable, with features like shared scenarios and living documentation.

Common Challenges in the Test Driven Development

It can offer massive benefits, like boosting code quality, improving design, and slashing debugging time. But hey, don’t get too comfortable yet. There are a few roadblocks that could trip you up along the way. Here are some of the most common challenges you might encounter in TDD:

  • Test coverage 

Making sure you’ve got all your bases covered can be a real doozy, especially when you’re dealing with complex or large codebases. Finding all those pesky edge cases and scenarios that need testing can be like searching for a needle in a haystack.

  • Test maintenance

As your code evolves, your tests need to evolve with it. If you neglect to update your tests, you might end up with some serious false positives or negatives, leading to a big ol’ mess.

  • Integration testing

Integration testing is another challenge that can leave you scratching your head. It can be tough to isolate specific components for testing, leading to longer development cycles and a whole heap of complexity.

  • Learning curve

Let’s face it, adopting TDD can be a real challenge, especially if you’re not used to the methodology. It might take some time to get used to the new workflow and mindset, which could impact productivity and leave you feeling a bit frustrated at first.

Wrap up

Well! Looks like we’ve reached the end of our journey through the exciting world of Test Driven Development. We’ve explored the ins and outs of TDD, from the basics of writing tests first to the benefits of having a safety net in place as we write our code. We’ve even delved into implementation, benefits, and challenges of TDD.

With TDD, we have the freedom to experiment and explore different solutions to problems. We can take risks and try out new ideas without fear of breaking our codebase. And when we do run into issues, we can catch them early on, with our trusty tests. Not only will it make your code more robust and reliable, but it will also unleash your inner creativity and allow you to build truly innovative solutions.

At Veltris, we understand that software testing is a critical component of the software development process. Our team of experienced testers are passionate about quality and are committed to delivering exceptional results. Whether you need functional testing, performance testing, or any other type of testing, Veltris has got you covered.

They use the latest tools and technologies to ensure that their testing services are efficient and effective. With Veltris, you can rest assured that your software is in good hands. We take a collaborative approach to testing, working closely with your team to ensure that your software meets your specific needs and requirements.

So if you’re looking for reliable testing services that will help ensure the success of your software, look no further than Veltris. Talk to us today!

Challenges, Benefits of Offshore Software Development Services Challenges, Benefits of Offshore Software Development Services

In an interconnected world driven by cutting-edge technology, the demand for innovative software solutions has reached unprecedented heights. To stay ahead in this fiercely competitive landscape, businesses are increasingly turning to offshore software development as a strategic lever to unlock immense potential and drive growth.

According to recent studies, the global IT outsourcing market is projected to reach a staggering $413.72 billion by 2025. This exponential growth is a testament to the incredible value that offshore software development brings to organizations across industries. But what makes offshore software development such a game-changer? To answer this question, let’s take a glimpse into the remarkable success stories of some of the world’s most renowned companies. Did you know that Microsoft relied on offshore development centers to accelerate the development of its iconic Windows operating system? The seamless collaboration between onshore and offshore teams enabled Microsoft to bring their game-changing software to market faster, captivating millions of users worldwide.

In the quest for technological supremacy, Google embraced offshore software development to foster innovation and extend its global reach. By leveraging the diverse expertise of international talent, Google not only transformed the search engine landscape but also revolutionized the way we interact with information.

These awe-inspiring success stories highlight the immense power of offshore software development to drive innovation, enhance efficiency, and scale businesses to new heights. Through this blog, we will delve deeper into the intricacies of offshore software development, shedding light on the best practices, industry trends, and strategies that can drive your business toward unprecedented growth. 

Challenges Associated with Offshore Development

When considering offshore software development, it is important to be aware of potential risks. However, rest assured that these risks can be addressed and minimized effectively.

  • Working in a Different time zone

One challenge of working with a development company located in another continent is the significant time difference. However, reputable companies understand the importance of communication and will ensure convenient meeting times. Mitigating this risk will help ensure smooth communication and allow you to find mutually convenient meeting times.

  • Language Barriers

Since many offshore development companies are based in non-English speaking countries, language barriers can pose communication challenges.

To address this risk, inquire about the English proficiency of the team when selecting an offshore software development company. Choose a team with at least an intermediate or upper-intermediate level of English proficiency to minimize communication breakdowns. At Veltris, we have a well-trained communication team to establish effective and clear conversations with clients.

  • Lack of Control

Managing projects remotely can be complex, especially when issues arise. Clients may not have direct control over every aspect of the development process, leading to potential delays in resolving problems. While reliable companies maintain open communication and keep clients informed.

Choose a team with a proven track record, positive reviews, and a strong portfolio. This way, you can save both time and money by partnering with a reputable and trustworthy provider. Our team connects with the clients every week to inform them about the project updates and work on the modifications until the client is satisfied.

  • Intellectual Property Theft

One of the worst-case scenarios in offshore development is the unauthorized use or replication of your project by the vendor. After providing project requirements and specific details, you may discover that a similar product based on your idea has been released without your consent.

To safeguard your intellectual property, it is crucial to sign a nondisclosure agreement (NDA) with the development company as early as possible. In this way, you can protect your ideas and prevent the exploitation of your valuable data. By understanding and addressing these risks associated with offshore development, you can ensure a successful collaboration with a reliable software development partner.

How Offshore Development can Benefit your business and align with Trends? 

Let’s explore how offshore development can infuse your business with strategic advantages, all while riding the waves of prevailing trends.

  • Cost-Effectiveness

Offshore development allows you to recruit talented professionals from regions where labor costs are lower, offering you substantial savings without compromising on quality. This aligns perfectly with the trend of optimizing resources and maximizing operational efficiency.

  • Global Talent Pool

Offshore development enables you to tap into a rich tapestry of skills and expertise from around the world. No longer bound by geographical limitations, you can access top-notch professionals with specialized knowledge, aligning with the trend of seeking talent without borders.

  • Time Zone Advantages

With offshore development teams working in different time zones, your business can achieve continuous progress and expedite product development. This aligns seamlessly with the trend of rapid innovation and shorter time-to-market.

  • Technological Expertise

Collaborating with offshore teams allows your business to access specialized skills and stay at the forefront of technological advancements, aligning with the trend.

How to Choose the Right Partner for Offshore Software Development?

Selecting the right partner for offshore software development is crucial to ensure the success of your project. To make an informed decision, follow these steps:

  • Define your Project Requirements 

Clearly outline the objectives and specific needs of your software development project. It supports effective communication of your expectations to potential partners.

  • Conduct Thorough Research

Look for offshore software development companies with a strong reputation and positive feedback from clients. Make use of search engines, social media platforms, and professional networks to gather information about potential partners.

  • Evaluate Expertise and Skills

Assess the offshore development teams’ expertise and skills. Check the portfolios, case studies, and client testimonials to know about their capabilities in handling projects.

  • Data Security Measures

Confirm that the offshore partner has robust data security measures in place to safeguard your intellectual property and sensitive data, as they will have access to such information.

  • Quality Assurance Processes

Inquire about the offshore partner’s quality assurance processes and methodologies. As a known fact ensuring quality control leads to bug-free and reliable software products.

  • Scalability and Flexibility

Assess the offshore partner’s ability to scale the team and adapt to changing project requirements. A flexible partner can accommodate your evolving needs.

  • Legal and Contractual Matters

Review the legal aspects and contracts carefully. Make sure there are clear agreements on deliverables, timelines, payment terms, and intellectual property rights.

  • Start with a Trial Project

Consider beginning with a small pilot project to evaluate the offshore partner’s performance, communication, and collaboration before committing to a more extensive engagement.

  • Client References

Request client references from the offshore partner and speak with their past or current clients. This will provide insights into their work ethics and project management capabilities.

  • Cost Considerations

While cost is an important factor, prioritize value over the lowest price. Take into account the overall package, including expertise, communication, and track record.

What is the Hiring Cost of an Offshore Software Development Team?

When it comes to offshore software development, the cost can vary depending on several factors. Let’s explore these factors using real app examples:

  • Hourly Rates

Offshore software development rates can differ significantly based on the location of the development team. For instance, if you hire a team from India, Ukraine, or the Philippines, you might find lower rates compared to hiring a team from the United States or Western Europe. Hourly rates can range from $25 to $75 or more, depending on the country and the skill level of the developers. 

  • App Complexity

The complexity of the app plays a crucial role in determining the overall cost. For instance, if you’re building a basic calculator app, it would be less expensive compared to developing a complex e-commerce platform like Amazon. The latter would require more features, integrations, and advanced functionalities, leading to a higher development cost.

  • Team Size

The number of developers involved in the project also affects the cost. A smaller team will generally be less expensive than a larger one. For example, if you’re developing a productivity app, you might need a team of two developers, a designer, and a quality assurance specialist. On the other hand, a large-scale gaming app might require a team of ten or more developers, increasing the overall cost.

  • Project Duration

The duration of the project is another cost factor. Longer-term projects typically involve more extensive planning, development, and maintenance, which can impact the overall cost. For instance, if you’re developing a basic news app with a tight deadline of one month, the cost might be lower compared to a news app with additional features and a timeline of six months.

  • Additional Services

Sometimes, additional services such as quality assurance, testing, project management, or ongoing support may be required. These services can add to the overall cost. For example, if you want to ensure high-quality testing for your app, you might need to allocate a budget for dedicated quality assurance specialists, which will increase the overall development cost.

  • Communication and Travel Costs

Offshore software development often involves working with teams in different locations. Effective communication is crucial, so it’s important to consider the costs associated with tools, infrastructure, and any potential travel expenses for on-site meetings or knowledge transfer sessions. For instance, if you decide to have in-person meetings with the development team, you need to consider travel costs and accommodations.

How can Veltris help you with your Offshore Software Development Needs? 

Veltris can effectively address your offshore software development needs by providing comprehensive solutions and addressing pain points commonly faced by clients. We have a highly skilled and experienced team of software developers who excel in various technologies and methodologies. Veltris always delivers high-quality solutions that meet your specific requirements, whether you need web development, mobile app development, or custom software development.

Veltris understands the challenges of offshore development and implements robust communication and project management processes to overcome common pain points. We ensure clear and regular communication with clients, providing updates on project progress, and milestones. Moreover, we follow a customer-centric approach and strive to understand your business goals thoroughly. By doing so, we can tailor their offshore software development services to align with clients’ unique needs, budgets, and timelines. With Veltris, you can expect efficient project execution, cost-effective solutions, and a reliable partnership that mitigates the challenges of offshore development, resulting in successful outcomes.

Best Practices for Writing Clean and Maintainable JavaScript Code Best Practices for Writing Clean and Maintainable JavaScript Code

Writing a clean and maintainable javascript code means it increases the code quality and improve code readability 

1. Use Clear and Meaningful Names for Declaration:

Write names that describe the purpose of the variable or functions. Avoid short and ambiguous names that could be confusing to the other developers. Use consistent naming throughout your code. This makes it easier to read,understand and also helps to avoid naming conflicts.


Const userName = ’john’;
Let age = 12;
Let isLoggedIn = ’false’;

// clear and meaningfull naming for declaration

2. Declare Variables:

Declare variables and assign values to them instead of using values directly. By declaring variables, you can reuse the same value multiple times in your code without having to repeat it. Use camelCase naming conventions to declare variables.


Const message=”Hello”;
Const userName=”John”;

console.log(message+” “+userName);

// like this we can use variables when where we have requirement

3. Use Comments:

Comments help to explain the concept of the code and functionality. It helps the others to understand the code and reasoning behind it.

But don’t write for every single line. Comments can be good but your code should be self documenting it should speak for itself.


// This function checks if a given number is even or odd

function checkEvenOrOdd(num) {
// check if the number is even
   If (num%2 === 0) {
        return “even”; 
   } else {
        return “odd”;

const result = checkEvenOrOdd(6); // calling the function

4. Use Formatters:

Consistent formatting and indentation are important for writing clean and maintainable code. It improves the readability of the code and makes it easier to understand and maintain. There are many popular code formatting tools available such as Prettier,ESLint and JSHint. Which can help enforce a consistent coding style across the entire code base.

There are multiple ways to install Prettier,ESLint and JSHint in VS Code. Some of them:

1. Using the VS Code Marketplace

2. Using a package manager

3. Installing locally in our project

4. Using a task runner

5. Avoid Code Duplication:

Avoiding code duplication is also an important best practice for writing clean and maintainable code. By extracting reusable code into separate functions or  modules, you can make your code more modular, easier to maintain, and reduce the likelihood of introducing bugs.

There are many third-party libraries available to provide reusable code and can help you to avoid the code duplication.

Bad Example:

function calculateArea(length, width) {
return length * width;

function calculateVolume(length, width, height) {
return length * width * height;

const area = calculateArea(2, 3);
const volume = calculateVolume(3, 4, 5); 

Good Example:

function calculate(length, width, height=1){
return length*width*height;

const area = calculate(2,3);
const volume = calculate(4,5,6);

6. Use Const and Let Instead of Var:

The const and let keywords were introduced in ES6 and are block-scoped, meaning they are only available  within the block of code they  are defined in, while the var keyword as function scope, which can lead to unexpected behavior. Using const and let can improve the readability and maintainability of the code. When You use const,you are indicating that the variable will not be reassigned.When you use let,you are indicating that the variable may be reassigned.

7. Use Strict Mode:

“Use strict” when this statement is included at the beginning of the file or function. This means that the  javascript engine will enforce stricter rules when executing your code.

Using strict mode can help to prevent common errors like undeclared variables, assigning values to non-writable properties, duplicate property names in an object literal, using eval functions and increasing the readability of code.


‘use strict’;

//This function has a syntax error because it tries to assign a value o an undeclared variable

function myFunction(){
return x;

//This will throw an error in strict mode,preventing the function from running


8. Use Optional Chaining:

Optional chaining allows you to access properties and methods of an object without having to worry about whether intermediate properties exist or not.It uses the ‘ ?.’ operator to check the property or method exits before attempting to access it.If property or method doesn’t exist , The expression returns ‘undefined’.


const person = {
name : ’John’,
age : 22,
address : {
       city : ‘hyderabad’

// without optional chaining
const city1 = person.address &&;

// with optional chaining
const city2 = person.address?.city;

9. Avoid Nesting Too Deeply:

Yes, nesting too deeply can make code difficult to read and maintain and it also leads to performance issues. So break up complex logic into smaller functions, use early returns, use switch statements and use arrays and loops. Using these tips you can avoid deep nesting and create more maintainable javascript code.


//In this function using javascript methods we are avoiding nesting
function processUsers(users) {
users?.filter(user=> user?.isActive)
           ?.flatMap(user => user?.orders?.filter(order => order?.status === ‘pending’))
           ?.flatMap(order => order?.items?.filter(item => item?.price> 50 ))
           ?.forEach(item=> {
Accessible UI: Inclusive Design for all Individuals Accessible UI: Inclusive Design for all Individuals

We are all raised to empathize with people with disabilities. Being able to use technology can open the door to a whole new world for these people. But when we develop websites, we rarely think about how much the lack of usability affects people with disabilities. In many countries, there are laws in place to ensure website accessibility for people with different hearing, movement, visual, and mental abilities.

By prioritizing design accessibility and user experience, we can ensure that everyone, including disabled and elderly individuals, can navigate and interact with digital platforms effortlessly.


Here are a few example scenarios that can provide you with a better understanding:

  • Autoplaying a video on a website can be beneficial for individuals with limited motor skills, but it may not serve any purpose for typical users.
  • Incorporating buttons is an effortless method to create a map that allows visually impaired individuals to navigate through it.

Additionally, let’s consider some other scenarios that illustrate the significant impact it can have on specific user groups.

Imagine a blind user trying to access a login page of a website where the “username,” “password,” “login button,” and “cancel button” fields have a random order of tab indices. He would not even know when the loop ends. After submitting a form, a list of error areas is displayed at the top of the form. Since the user has already scrolled to the submit button, he will not even understand what went wrong. All these errors are out of sight, out of mind.

The following are a few commonly utilized speech recognition software and assistive technologies:

As a designer or strategist, it is essential to constantly consider ways to enhance the user experience and minimize difficulties they may face.

Let’s categorize the challenges based on disabilities and explore potential solutions that can be implemented.

Sight Issues

  • Users with visual impairments should be able to perform all website interactions using a keyboard, as it is less cumbersome compared to using a mouse.
  • For every visual element, such as image sliders, links, buttons, there should be an alternative text representation

Audibility Issue

Including subtitles in videos can partially assist individuals with hearing impairments. However, it is much more helpful if they are provided with a transcription file where they do not have to wait for the video to play and continue. The transcript allows them to quickly read and understand the context without having to watch the video. Transcripts are valuable for all users and demonstrate thoughtful design.

Strength Issues

When using an “image of the text” as a link on a page, speech recognition technology cannot detect the link based on the text since it appears as an image. This is because the code under the link does not use the ‘words in a text’, but an image.

We need to ensure that all “Calls To Action” are well represented in their text alternatives.

If the controls of an image slider appear when you move the mouse cursor, and disappear when you move the mouse cursor away. Speech recognition technology cannot dictate these controls because they are not visible on the screen. Users may not even realize that it is an image carousel.

All “calls to action” should be consistently visible.

Reasonability issues

Use layman terms instead of heavy technical terms. Websites should be prepared for unforeseen inconveniences. For example, inform the user that the “XYZ” process will take 5 minutes. Or inform him in advance when a link will open in a new window.

Let’s embark on a journey of creating inclusive designs that cater to the needs of every individual. By adopting a user-centric approach, we can enhance design accessibility and improve the overall user experience. I hope this blog has provided you with valuable insights into the important aspects of design and usability. Enjoy the process of development, and remember to prioritize the needs of disabled individuals and the elderly in your design endeavors. Together, we can build a more inclusive and user-friendly digital landscape.

E-commerce Website Development Cost E-commerce Website Development Cost

When you visit a website of any online business, you are met with desirable features. The vivid colors, images, designs down to the format of the wordings, the font, the size and everything else. All these peculiarities must and should be unique in every aspect specific to your brand. But if you have been paying keen attention to the e-commerce sites today, you will notice that there is a trend of similar-looking sites. This is deliberate as the competitors of a well-known site want to look somewhat similar to the bigwig so that they can get more clients. But that would be useless unless they have a well-set website. And to get a great site you have to pay good money for it. 

In this piece, we shall be taking a look into how much an e-commerce site would cost you and how much goes into each aspect. So let’s begin.

E-commerce platforms – $20 to $5 000

When you are making your budget, the platform you are to use is perhaps the first thing you will look at. An e-commerce platform refers to the channel you would like to use to sell your items online. When you decide to use an e-commerce platform, your money will go into the payment of the licensing and other rights. The cost will, however, depend on the size of your business and the type of platform you would like to use. You can select an industry-specific solution or Software as a service offerings (SaaS) that help you with the setup and configuration of your page.

The cost for these platforms can cost as cheap as $20 and pile up to a maximum of $ 5000 and beyond. These prices are set depending on the value, performance data, and the size of the business as well as the feature sets extended to you, technically.

E-commerce web design- Free to $ 100 000

Well, web design has an extensive price range. And that is solely dependent on the specifications you would wish to have. The design of a website is based on both the creativity of the inventor and the imagination of the owner. The aspects held for discussion is everything from how the galleries of the site will look like, the size of the images/videos, the themes to be used and the templates adopted. Each element is formulated from an idea, and the cost will depend on the complexity of each. The more customized the site, the more expensive the payment. So much so, if one wishes to use pre-designed templates and fills in the blanks with their items, it might cost them nothing. But if they insist on having a coded formulation, them they should be ready to part with hefty amounts of money. 

The upside of using a pre-made design is that you can set up your site in a short time. On the other hand, your website might not be as unique as you would have loved it to be. If you decide to go for customized web design with your specifics, requirements and a unique depth-of process, you will enjoy being the only site with the chosen features, but the downside is that it will take longer and cost so much more. That is why the price range is a vast one- free to around $100 000.

E-commerce custom-programming and functionality- the cost varies

As aforementioned, customizations cost a bit more, and so if you wish to get extended support services, you will have to cater for the additional cost. Here, you will have to consider aspects such as evaluations done on your site. These include audits and tests to check for quality, security, features, and support. On the quality, a team will have to look into the functionality of the site. Do all the buttons work? Do all the links work? So on and so forth. For security, they will have to look if the site is secure from scammers and hackers. Your clients have to trust that their transactions are safeguarded; otherwise, they will not use your website. The features have to be at par, and the support has to be at their beck and call ready to assist them in case of any inquiry or issue.

These aspects have to work seamlessly; otherwise, they are useless. The more the customization, specification and better security, you will have to pay for top-dollar to get the best.

E-commerce web hosting-$20 to $2 000

Having a functioning site is good, but having one hosted by a trusted body is even better. With that said, you must then make sure that your website is hosted and managed in the best way possible. Some of the things a host does are make sure that storage, traffic, products, customers, and orders are organized. There has to be a working network for all these aspects linked to the inventory and dispatch department so that a client will receive their order on time or as agreed upon. Additional services are like the redundancy, speed, scalability and the security of the site. Which must also be at par.

The Software as a service offering provides its clients with a level of hosting in their packages. This means you will not have to worry about some technical issues as they will sort it out for you. But if you are using a custom-coded host, then it would cost you less, but the work of regulating the site is on you. That means more time, and you must also be qualified with the necessary skills to do so, and if you make a comparison, you will end up spending more cash on the customer choice. Regardless, each side has pros and cons, and you must balance both to find one that suits you. That is why the hosting fee ranges from $20 to $ 2000 a month.


To conclude, it is good that you realize that you have to spend money to make it. So much so, regardless of the services and channels, you wish to use for your site, while making a budget, remain open-minded and consider improvisions. Remember, it is your site, so follow your intuition.

Key Deliverables – Effective Cooperation between Designers and Developers Key Deliverables – Effective Cooperation between Designers and Developers

Website or application development is not a standalone process. It is the holistic result of the active cooperation of the best designers and best developers, which means; it’s all about teamwork.  It involves a collection of technical and creative attributes. Above all, as Michael Jordan says, “Talent wins games, but teamwork and intelligence win the championship.”  Hence to bring out the best result, it requires efficient teamwork to champion challenges. 

Therefore, effective plus productive cooperation between designers and developers can do wonders in the industry; yet, a lot of matters are tough to agree on the flow. Let’s check what would be the key deliverables that they can offer together and what are the problems and its solutions.

Key Deliverables 

Agile Project Completion: A corporate environment of developers and designers cut off vast amounts of time to complete a project in a workspace. Unfortunately, web designers and developers are unknowingly failing to move along. The mutual coordination streamlines the process for both the designers and developers to coordinate at the relevant point across the workflow.

In addition, prototyping and wire-flow diagrams can be used as a useful communicative tool to coordinate with the web development cycle. Using prototypes, with the life-like picture of the end products, including its functionalities, use cases, and design elements; as a team, they can dig out and mitigate the issues as early as possible.

Further, it helps to save a lump sum of money by enabling the developers and designers to find the errors upfront. Prototypes improvise the interaction and communication between designers and developers; thereby, they can put forward the best design practice. 

Superior User Experience: The demand for design always alters with new trends and technologies. It should consider the changing screen size, network connectivity, Operating system, browsers, and users. Hence, consistent corrections and up-to-date code maintenance are necessary for seamless function. 

The regular conversation between developer and designer help both of them to think accordingly. It helps a designer to keep development in mind and vice-versa. If the designer prefers to use reusable and consistent elements and try to have a basic understanding of HTML and CSS, it makes magic. Likewise, developers should think from a design perspective, as if how the codes reflect before a user! They have to brainstorm and take part in design discussions. 

Designers and developers view websites/applications way differently. Designers have a bird-eye-view onto the application, but, developers set their focus on the particular part.  Even after designers frame out a stunning design, a lot of phases it should pass through, such as user testing, design validation and compatibility with the interface, etc.

Thus, a continuous learning environment that connects developers and designers to collaborate delivers a superior user experience at the end of the day.

Optimum Expense of Resources: Effective cooperation of developers and designers helps to optimize resource utilization in the design cycle. As complications increase, the measure of time, skill, and money involve rocket up. As a result, more resources have to supply on demand. 

Designers may design web applications without the knowledge of technical functionalities. They work on the appearance and user experience. This results in serious interest-conflict with the developers and leads to rework the designs. Hence, as the design changes, it necessitates alterations in processing capacity and proposed server architecture. 

Each modification incurs additional time, effort, and money. Moreover, it disrupts the healthy working environment between designers and developers over the workflow. Hence, good coordination mitigates more of these problems and ensures the optimum expenses of resources in a web development process.

Customer Satisfaction: Design and development coordination is essential to suffice the expectations of customers. Every customer expects to deliver a fast, unified, and impressive web experience to the end-users. Hence, anything that goes out of the loop makes them dissatisfied.

The dynamic design, including sliders, graphics, and page layouts, stand a chance to engage users. Yet, the whole website/application should be as responsive as possible. Also, websites should possess cross-platform support and cross-device capabilities. 

To meet all the customer expectation, an unhurried collaboration between designers and developers are imperative. To roll-out, an exceptional user interface and build-up such a moving user experience to end-users, several matters have to be addressed with attention to details. Thus, only a good developer –the designer combination can make it to the point. 

Productive Work Culture: What constitutes a good workspace is a team of diverse talents consciously works together. In a web development company, if designers and developers can create a harmonious communication channel, half the trouble has been resolved. 

By coordinating contribute and developers right from the start, they can get a mutual understanding of the way they need to work. The perspectives, technical elements, and creative inputs, user- preferences, and client expectations can be shared mutually.  

Such an amicable work culture can eliminate almost all sorts of errors, and it will continue to shape an excellent web product. Hence, a friendly and communicative professional environment helps companies to upkeep a model work-culture. 

How to improve coordination between designers and developers? 

∙         Build an open communication channel across the project team.

∙         Explain the user-flow event by event across the project cycle with documentation

∙         Encourage the habit of productive experimentation and innovation

∙         Inspire to contribute to prototyping and workflow development

∙         Maintain a result-driven work culture to keep everything in the loop

∙         Organize across-platform-language-learning ecosystem inside the workspace

∙         Keep reminding the designers and developers to exchange the latest industry  updates

∙         Involve developers and designers right from the start of the project

∙         Handoff each module  with the proposed customer requirement

∙         Employ industry-appropriate collaboration tools and organization methodologies

∙         Cross-verify each phase of development and coordinate with the stakeholders

Essential coordination tools for designers and developers 

Slack: Slack provides a one-app solution for email and live-chat communication across a workspace. It offers in-person communication channels as well as cross-team contact channels.  It makes for efficient coordination in every enterprise.

Zeplin: Zeplin is a well-equipped communication tool meant for designers and developers. It paves a clutter-clear pathway to handoff design to developers and exchange questions, feeds backs, and suggestions between developers and designers. It facilitates file repository to store and share wireframes and roadmaps to the whole team.

Asana:  Asana is a centralized project management tool. It offers a list of features, including daily task management, workflow, job status, etc. It helps designers to handoff tasks and coordinates with developers. Also, Asana enables the team to track the project map and set milestones.

Justinmind: Justinmind is a prototyping canvas designed for collaborating designers and developers. To create wireframes and responsive prototypes, designers use this tool. Substantially, developers can coordinate with the designers and export the assets, CSS elements to develop. 

Conceptboard: Concept Board screens the visual ideas to the broad team working at different time zones and locations. Its provision for brainstorming, sharing and adding contents to the whiteboard. It is easy to integrate with Word, Excel, PDF, and external cloud software. 

Trello:   Trello is an organizational project management tool. It provides a full-fledged to-do list interface for designers and developers to collaborate tasks and categorize the modules. Besides, Trello helps to measure the progress of tasks and projects.              

Basecamp: Basecamp is easy to set up and a one-stop collaboration tool for all enterprise project management. It offers an exclusive page and shared task list feature for coordinating project communication. Also, it provides file storage, email and message board, push notifications, file sharing channels, and feasible to integrate with third-party applications.

Cage: Cage is a simplistic team collaboration tool for organizing and managing projects. It provides an open channel to share, communicate, and share project updates and data in real-time. The real-time video discussion platform is a highlighted feature to solve client communication challenges with the project team. 

InVision: Invision is an omnichannel project management tool for designers and developers. It enables the team to set up prototypes and gather the responses as fast as possible. Besides, this tool helps to communicate with multiple departments at a time with a lively interface.     

Bitrix24: Bitrix offers a wide range of collaboration tools for enterprises. It is a versatile platform that comprises of video conference, email, instant chat, and file sharing channels. It is accessible and integrates across all internal data exchange platforms in an organization. 


 Designers and developers have to work as a team. The effective coordination among them can deliver excellent results at the end of the day. Moreover, good collaboration between developers and designers helps to upscale their skills and to become cross-domain experts. It further improves the work culture with in the organizations.  

10 Web Design and Development Best Practices Decoded 10 Web Design and Development Best Practices Decoded

Even though the milestone of 1 billion websites was crossed in 2014, the science of web development has not come to a standstill, but rapidly evolved and sustained. As billions of websites crowd the internet, the question that can’t be ignored resurfaces- what makes a website work? One would think, if a website is live it obviously works, but we beg to differ.

Effective websites are engaging, easy to use, and delivers something of importance to the user. Theoretically, this seems to suffice but how to instill these ideas in modern-day design sensibilities is the real question.

10 Best Practices for Web Design/Development

We decode 10 principles that power successful websites-

1. Consistent Branding

When new users stumble on your website, the landing page itself should give them information about your business- not a large amount of data clustered closely, but enough content and graphics to convey the name of your business, its brand colors and the industry you pertain to. This helps users make a quick decision when they land on your website- whether this helps their search query effectively or if they should keep searching.

A website that encompasses consistent branding and tells the business’s story is more likely to convert traffic into leads!

2. Quick loading time

How quickly your site responds to web requests is another indicator of how your website will perform in search engine rankings. Impatience is a trait that springs widely in netizens, and await more than 3 seconds usually cues users to move on to another website. Your site’s load time can be enhanced by combining elements on your website to reduce the number of HTTP requests and load the site in its entirety much faster. There are other quick fixes to a slow site that you can read about here.

3. Seamless Navigation

It is ironic that the best websites are the ones that require users to stay on their page for minimal time to get most of the information! Ideally, your users should be able to navigate through your pages in 3-6 clicks. To facilitate effortless navigation on your website, categorize your data and create clickable links that are visible on the main page of your website. A search feature in the header is a great tool for websites with extensive content.

4. A definite visual appeal

Websites with visual clutter usually experience high bounce rates. Due to the congestion makes it hard to decipher the information at first glance. Using grids for design helps create a page that leads the eye in a particular direction, and helps achieve symmetry. Legible typography, generous space between content, crisp images and an organised yet interesting layout is the heady mix behind an engaging website.

5. Multi-device compatibility

In 2018, Google’s mobile-first index made mobile-compatible websites soar to the top of search results, as rankings for websites not fluid with other devices plummeted. Today, Google analyses the mobile version to index and rank websites. It clearly means that websites incompatible with mobile/tablet browsers will be a no-show! Websites with responsive design (flexible mobile-friendly design that changes to fit a variety of device screens) and SEO friendly content soar up search results. As nearly 60% searches are done via mobile devices, making sure your website is responsive and fluid is not just a visibility boost, it also engages more than 50% searchers who would otherwise never find their way to your site.

6. Social media/email marketing CTAs

After your visitor has navigated through your site and processed all information about your business, a final push to act is what converts stray traffic to definite leads. Make sure that your contact information is prominently displayed on your website. So that visitors can reach out to your team with convenience once your website has attracted them of your competence. Effectively utilizing this detail can draw attention to your business’s social media efforts. It gives you contact details of interested visitors who you can target with personalized email marketing.

7. Give Importance to SEO

Your website needs to be designed in a search engine friendly manner, which means improving the content website wide and targeting specific topics to create an authority for your site in that niche. To make it easier for search engine crawlers to read and analyze the content on your website create an XML sitemap that will guide them to the different pages on your site and inform the crawlers about when and how frequently the pages on your website are updated. Make sure you avoid using duplicate content and always add alt text to images to improve your SEO rankings.

8. Regularly Conduct A/B Tests

The design of your website needs to be updated on a regular basis, as it is not easy to get all the elements right in the first attempt. To find out where your website design is lacking, you need to run A/B tests continuously. Each element of your website design can be evaluated using A/B tests. For instance, you can create two versions of your website with different call to action buttons, to check which one the users click more frequently. Similarly, you can test your navigation, font sizes, images, colors, and so on using A/B tests. 

9. Work on Page Loading Speed

Studies have shown that 25% of users abandon websites that take over four seconds to load content. It is important to work on your page loading speed and minimize it to two seconds or less. The more elements like images and videos, you add to your website the more will be your loading speed. Also, it slows down HTTP requests. You can utilize Google’s Page Speed Insights to keep a track of your page loading speed. Incorporate the suggestions to optimize your website design for speed.

10. Make it Human

Using real human faces in your website photographs will make your website appear natural and intuitive. In general, it is our tendency to read human faces and study their expressions. If you add pictures of smiling or happy people, your users are more likely to feel positive about your company. These photographs can be used to guide your users to look at a headline or a call to action button.

Implement these 10 key principles for web design and development to build websites that attract, engage and convert. Web development intrigue users with good design and engage them with optimised content create an experience for the user that holds their attention or fulfills their needs. This experience, propelled by a fast loading website and a clear directive makes users act, make purchase decisions or subscribe for more. Is your website under-performing? Read our blog on the basics of chrome-friendly websites. Get in touch with us to expand your website’s capabilities.

Basics of Developing Chrome-Friendly Websites Basics of Developing Chrome-Friendly Websites

Google is undeniably the smartest search engine to the inquisitive eyes, channelizing information corresponding to the users’ queries in a single click. Along with precise channelization of web information, Google, through its browser Chrome, also carries the potential to clearly mark the secured and unsecured websites. Thus, Google is focusing on gifting its users a standardized solution to achieve favorable results.

HTTPS: The preferred protocol

HTTP is the most commonly used protocol for accessing any website pages through the web browser. Using this application layer protocol, every communication happens over plain text. It gives a possible chance to the hackers for illegitimate access between the browser and the website. To address this issue, HTTPS was introduced. HTTPS keeps the information in encrypted form between the browser and the website.

Chrome encourages users to use and validate HTTPS standards for their websites. HTTPS standard encrypts the channel of information from the browser to the web server. Thus, data from the secured HTTPS websites can never tampered by anyone. In comparison, the HTTP websites are unencrypted and may lead to a possible hack into the users’ device. Moreover, malicious viruses and malwares can be a severe threat for the users. To ward off users from visiting such unsafe websites, Chrome’s 68th version will be launching in July with an extremely helpful new feature, which distinctly displays “Not secure” in the address bar for any HTTP website. This will persuade users to use the secured and encrypted HTTPS websites to serve their purpose. Google aspires to emphasize on the importance of HTTPS standards with the addition of this feature and subsequently giving a boost to users’ safety.

With an alarming increase of cyber-crimes, Google has taken up this initiative that moves the world towards a safer internet. Chrome had embarked on this realistic journey long back to warn users against unencrypted websites. Chrome’s announcement to indicate the unencrypted HTTP websites as “Not secure” has raised an alarm for all HTTP websites to migrate to HTTPS standards.

Chrome’s new policies will assist in protecting a large chunk of data on the internet that is extremely sensitive, additionally educating users about the websites they can trust. A browser is the only client-facing tool and with Chrome distinguishing which websites are secured and which are not is a big boon for end users.

Key practices for a successful Chrome-friendly Website

In addition to the HTTPS standard preferred over HTTP, Google’s also lists out a few more key practices that assist the search engine to crawl, index and understand a website’s content to list out the most desirable links for possible answers. Google refines the results accordingly and removes those links that do not comply with their standard guidelines. Google’s intelligent Search Engine Optimization provides the best links under the search results matching conditions :

  • Responsive Web Design

Google ranks website designs that are highly responsive to mobile and tablet screens as well. Any website capable of handling requests from hand held devices would rank higher on the search results. It is essential that a website loads properly and efficiently across devices. There shouldn’t be any hindrance in the website performance while being viewed on any form of device. Any user that views the website should always be satisfied with the website design, performance and content across platforms and devices.

  • Homepage

Information oriented website having an impressive homepage is the core requirement for an SEO. This means that every website should use the common keywords that the crawler will usually type on the search bar for results. Using those keywords in framing sentences on a homepage is a good idea but they should not occur unnecessarily. Google bans those website that try to trick users with their unethical practices to improve the website ranking.

  • Avoiding irrelevant keywords

Never flood a website with popular keywords that are irrelevant to the website context. This can risk the website display under Google search results. In addition, using hidden text or links is a deceptive step and violates Google’s guidelines.

  • Static Text Link

Static Text link are more preferable than links created through JavaScript or any other features. Many browsers block unnecessary javascripts or require permission to run dynamic content. A static text link is easily recognized by any browser and does not demand additional user actions. Static text links are identified by any search engine and are thus useful in bumping a website towards the top of a search result list.

Preventive steps for every Website

Apart from the above mentioned directives, Google also suggests the following steps that help in ensuring that there are no limits to what a website can accomplish:

  • Continuous monitoring of websites by their owners against any vulnerability such as hacking. It is extremely important to remove the hacked content that is misleading to users.
  • Remove user generated spam immediately, if it is displayed on your website.

Google’s Webmaster Guidelines is the epitome for a successful and search friendly website. It gives a comprehensive solution for systematizing a website that wants to expand its reach to prospect followers. Moreover, Google has now initiated some of its refined solutions on Google Chrome browser to suggest users against visiting unsecured content.

Want to explore all the ways you can start, run & grow your business?