A/B Testing

A/B testing helps to identify which is a better version while comparing two versions of an app or a webpage. In this test, two different versions (A and B) are shared with different sets of users at the same time, and statistical analysis is used to determine which version has a better conversion rate or meets specific requirements of users. A/B testing is very commonly used in marketing, product management, and web design as it facilitates making data-driven decisions and works toward improving user engagement.

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